Free public tool
Free AI SEO + Schema Audit Tool
Check whether a local service business website is understandable to Google, AI search, and schema-aware systems. This first-pass audit looks for JSON-LD, local business schema, service business SEO signals, and basic page structure.
Schema and JSON-LD
Counts JSON-LD scripts, parses structured data, and detects schema types such as LocalBusiness, Service, Offer, FAQPage, WebSite, and BreadcrumbList.
Basic page SEO
Checks the title, meta description, canonical URL, H1 usage, and robots noindex status.
Local service signals
Looks for Calgary, Alberta, phone, address, service-area, quote, pricing, package, and financing signals.
Your first-pass report will appear here
This pass is deterministic and does not use an LLM. It is meant to identify obvious schema, local SEO, and page structure gaps before deeper manual review.
Local SEO and schema basics
Built for local service business pages
This audit is a first-pass check for business owners, marketers, and service teams that need a clearer website foundation before deeper SEO and GEO optimization or website workflow review work.
What the AI SEO/schema audit checks
The tool checks page titles, descriptions, headings, canonical tags, robots noindex, JSON-LD validity, schema types, local entity signals, service-area copy, trust language, and quote or package signals for service-led websites.
Why schema matters for local service businesses
Structured data helps connect your business entity, services, locations, offers, reviews, and website pages. For local service businesses, LocalBusiness, Organization, Service, Offer, OfferCatalog, WebSite, WebPage, and BreadcrumbList are often the practical foundation.
What service pages should include
A strong service page should clearly explain the service, who it is for, where it is available, how to request a quote, and why the business is credible. Visible city, service-area, phone, hours, review, licensing, warranty, financing, or emergency details can all help when they are true.
Why Product schema is not always right
Most roofers, plumbers, electricians, HVAC companies, landscapers, and solar installers sell services first. Product schema should usually be reserved for pages that visibly list specific products, systems, packages, plans, panels, batteries, kits, or similar product-like offers.
FAQ schema note
FAQ content can help structure common questions and answers for entity clarity and AI answer systems. It should not be treated as a promise of Google FAQ rich results.
Calgary SEO + schema help
Want these issues fixed for your Calgary business?
YYC Web Works helps local service, trades, industrial, and operations-heavy businesses clean up service pages, structured data, local SEO signals, and quote paths.