Calgary Website SEO Statistics: What 1,207 Audits Found

YYC Webworks reviewed a historical archive containing 1,353 completed or partial Calgary website audits. To avoid letting repeat scans distort the results, this report keeps one latest compatible score snapshot per website. That produced an analysis cohort of 1,207 websites, including 1,165 with a usable benchmark score.

The audits were collected during a short period in July 2026. They cover businesses in several Calgary business districts and industries, with especially strong representation from restaurants, local services, retail, health, and personal care. The findings are a useful local snapshot, not a census of every business website in Calgary.

The median benchmark score was 86 out of 100. The middle half of scored websites fell between 79 and 91. That sounds strong, but the older score emphasized a practical set of homepage checks and did not include every newer website-quality signal now available.

The page-level findings tell a more useful story. Many websites had a solid base while still missing straightforward cleanup work across sampled pages.

Two-thirds of the websites had at least one JSON-LD block, the format commonly used for schema markup. Only 25.7% had a business-specific entity such as LocalBusiness or a more precise business type, and 23.7% used a stable business entity ID.

Service-area information appeared in the business entity on just 3.8% of websites. For local service companies, that is a practical missed opportunity to make location and coverage details clearer to search systems and modern AI-assisted search tools.

The controlled mobile Lighthouse test was available for 1,151 websites. The median performance score was 35 out of 100, and 77.3% scored below 50. Only 1.5% reached 90 or higher.

These were one-time lab tests, not field Core Web Vitals from real visitors. Even with that limitation, the results point to a broad need for image cleanup, lighter scripts, better caching, and more careful mobile loading.

A primary mobile call to action was detected on 77.2% of measured websites. Among the sites with a detected action, 57.0% placed it above the first screen and 36.4% met the audit's 44-by-44-pixel tap-target check.

Visible click-to-call appeared on 38.7% of measured sites, while 21.3% showed a large fixed overlay. These are practical conversion details: a website can be found in search and still make the next step harder than it needs to be.

The useful lesson is not that every website needs a rebuild. Most of the common gaps can be addressed through focused cleanup: page titles and descriptions, one clear H1, local service-area language, business-specific schema, faster mobile loading, and an obvious inquiry path.

Search performance depends on competition, demand, website history, and other factors outside a single audit. The practical starting point is to improve the parts the business can control and verify the changes with Google Search Console and a before-and-after website review.

The analysis used one latest compatible score snapshot per hostname. Failed scans were excluded from score comparisons and were never treated as zero. Platform comparisons required a single CMS detection at 80% confidence or higher with no manual-review flag.

Percentages use the measured denominator for each check, so unavailable and not-applicable results are not counted as failures. No business names, domains, URLs, or individual scores are included in the published findings.